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Visual Branding

Visual Branding is a technique to help you identify how you want others to perceive you.  Do you want to appear intelligent, studious or successful? How about in control, commanding, an expert?  Defining what message you want to get across is the essence of branding; the more focused you are on a particular message the easier it will be to portray it successfully.  For instance, a sales manager, desiring to convey that what he is selling is the best product on the market, would choose to be visually branded as confident.  Confidence is best portrayed visually and non-verbally by wearing power colors and accents in clothing, making eye contact and using superb manners. If, on the other hand, you want to visually brand as "down to earth" (for example if you were a mediator in court cases) the opposite tack would be taken: less power and more empathy.

Components of a Visual Branding Consultation:

  • What is a Brand?
  • Define your Visual Brand
  • Components of a Well Dressed Wardrobe
  • Core Wardrobe Plan
  • Body Shape, Line and Proportion
  • Verbal Signals
  • Non-verbal Communication
  • Personality Branding
  • Color Psychology in Clothing
  • Etiquette Tools for Image

4 Step Action Plan

  1. Questionnaire, interview, goal setting
  2. Your visual brand
  3. Non-verbal aspects of branding
  4. Put plan into action

Objectives of this Session:

  • Create your visual brand
  • Gain confidence in your appearance
  • Create your style personality
  • Establish a signature look
  • Manage wardrobe choices
  • Know advantages of wearing color
  • Consistency in public image
  • Learn proper fit and styling