Gillian's Blog

7/19/2005

IMAGE CONSULTING FOR BUSINESS

What are some of the issues an image consultant looks at in order to help a company?
An image consultant would evaluate your employees to see whether they represent your company's image and brand, are ambassadors of good will and promote and validate your company. You want your employees to appear confident in their appearance and communications skills. An image consultant can improve the effectiveness of employees through their physical appearance, grooming, clothing choices, business and social etiquette, body language and communications skills and customer service. An image consultant offers education and support so that standards and practices of employees are consistent with the image of your company.

IMAGE CONSULTING FOR MEN

Q: Do men often seek Image Consulting services?
A: As an Image Consultant I enjoy working with all types of clients and all kinds of body types. My job is to raise self-esteem and to educate my clients about the best way for them to dress. And, yes, more and more of my clients are men. The following are just a few of the many tips I have given the men I counsel:

Short Male (long body, short legs):
• Wear single-breasted sport coat/suit with button high on the waist
• Keep jackets simple, minimum detail to lengthen torso
• Wear stripes and vertical patterns to create length
• Avoid turned up pants, double breasted jackets, bold patterns, horizontal lines, heavy textures

Tall Male (short body, long legs)
• Wear double breasted sport coats/suits
• Jacket should be long enough to cover buttock
• Wear horizontal lines and textured fabrics
• Avoid close fitting pants. Cuffed pants are good
• No vertical stripe patterns

Men want to look and feel good too and the professional counsel of an Image Consultant can be most helpful.